Montenegro offers competitive prices that align with the quality of its tourism offerings, according to representatives from Gradska TV. However, they highlight significant shortcomings in tourism management and emphasize the urgency of legislative reforms in this sector.
The absence of snow last year served as a critical lesson for Montenegro, as noted by the National Tourism Organization (NTO), which plans to provide tourists with experiences that are less dependent on weather conditions.
“We need to enhance our offerings with additional activities, festivals, and events. It’s also crucial to intensify and broaden our promotional efforts. The NTO has participated in various fairs in collaboration with local tourist organizations,” said Milena Vujačić from NTO CG.
Durmitor is prepared for the upcoming winter season and has proposed a snowmaking project for ski resorts to the government, hoping it will be included in the 2025 capital budget.
“This project is essential and needs to be realized within the next few years. If we face another couple of unsuccessful seasons, we’ll encounter serious issues for our businesses,” warned Marinko Purić, director of the Durmitor Tourism Center.
Experts stress the need for swift amendments to tourism laws to align them with European standards, citing Croatia as a positive example.
“The Law on State Tourism Management has been implemented there, focusing on aligning capacities with infrastructure limits. Here, no one is considering this legislation. We must initiate discussions on this topic and revamp destination management to reduce excessive political influence,” stated Rade Ratković, dean of FBT Budva.
Currently, most visitors to Montenegro are from the region, and the NTO plans to promote domestic ski resorts more aggressively to ensure the stability of the tourism sector.
